Mahindra Racing DBD 3.0

MAHINDRA RACING DRIVEN BY DESIGN 3.0

Mahindra Racing is the only Indian challenger – and one of the founding teams – in FIA Formula E, the World’s First All-Electric Racing Series.

The idea of the campaign aptly named Driven by Design (DBD) was to Design the livery of their new racecar. The winning design would get a chance to become the official livery for Season 4 of Formula E.

We designed the campaign landing pages, developed the content management system and hosted the campaign successfully.